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By Skateboarders, For Skateboarding
At the risk of offending skateboarders everywhere, may I suggest that this is not a sport known for stylish apparel. But that's probably part of its appeal, the "just be yourself" attitude.Besides, if...
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Make it Weirder
“Make it Weirder.”That was some of the feedback Chad Hinson received from his boss, Len Peltier, as he was working on the new Levi’s® San Francisco store.For Chad, “weirder” meant that the true...
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A Love That Never Fades
As the company historian I sometimes feel as though I inhabit an alternate universe. This is never more true than when I am in the midst of denim enthusiasts.Actually, “enthusiasts” is too mild a word...
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Revel in These
The first time I tried on my Levi’s® Revel jeans, I knew something was up. Literally.I was feeling the jean’s liquid shaping technology. It lifts the seat, slims the inner and outer thigh, and flattens...
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Go to Work
When Labor Day first became a legal holiday here in the U.S., it’s safe to say a lot of folks were laboring in Levi’s® jeans.After all, that was back in 1894, 21 years after the original blue jean was...
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Approaching the Final Station
Over the course of three weeks this month, the Levi’s® Station to Station train is traveling from New York City to San Francisco, making nine stops at train stations across the country.Next stop,...
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From Sewing in Secret to Master Tailor
I’m not sure if schools these days still have home economics classrooms. But if they don’t, we may be losing some future master tailors. Like Ryan Grant-Hays.Ryan’s hones his craft at Levi’s® newest...
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For Skaters, By These Guys
“Their BS meter is really, really good.”That’s how Nick, pictured right, above, assesses his skateboarding peers – and why it’s so tough to introduce new product to such a tough market.The Levi’s®...
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An Icon for Icons
Made for each other.That may be the first thought that enters your mind when you step inside the Levi’s® x Airstream trailer filled with some of the best-known products from the Levi’s® brand.In New...
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Consumers Rank Levi Strauss Tops
It’s nice to be liked.And the latest numbers from the American Customer Satisfaction Index reveal that consumers definitely like Levi Strauss & Co.Among apparel companies, LS&Co. was number one...
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Football + Football
The word “football” means one thing to people in the United States and quite another to folks in, well, most of the rest of the world.That makes what’s happening in London this week all the more...
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Dick Tracy’s Wife? A Levi’s® Fan.
A hat tip to LS&Co. Unzipped reader Gary. He tipped us off to today’s Dick Tracy comic strip.You don't have to be a detective -- comic strip or otherwise -- to spot what Gary spotted.It does appear...
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Clothes for Kids
A new pair of jeans can make a huge difference to any child, especially one used to hand-me-downs.That’s why Levi Strauss & Co. partnered with the San Francisco 49ers last week. The two provided...
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A Trip to Thailand
The Levi’s® Commuter collection – for bicyclists, by bicyclists – has arrived in Thailand.And for those of us with no plans to land at BKK anytime soon, this new video from our friends in the Levi’s®...
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#GivingTuesday
On the heels of Black Friday and Cyber Monday, Giving Tuesday is upon us.Known by its hash tag, #GivingTuesday is a global day dedicated to charitable giving. The idea is to harness the power of social...
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